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    <title><![CDATA[Blog]]></title>
    <link>http://www.najo.com.au/blog/</link>
    <description><![CDATA[Blog]]></description>
    <pubDate>Wed, 19 Jun 2013 14:26:58 +0000</pubDate>
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      <title><![CDATA[My Trip to Mexico]]></title>
      <link>http://www.najo.com.au/blog/mexico/</link>
      <description><![CDATA[<p><img title="mexico holiday" src="http://www.najo.com.au/media/wysiwyg/Jo_in_Mex2.jpg" alt="mexico holiday" width="664" height="504" /></p>
<p><span style="font-size: small;">There is nothing I love more than going back to Mexico. It is my soul country. &nbsp;I feel like I have arrived back home when I get there. It is the warmth and humour of the people and the artistry that keeps my heart there.</span></p>
<p><span style="font-size: small;">But there is also something indescribably surreal or dreamlike about Mexico. I am not quite sure what it is.&nbsp;&nbsp; Perhaps it is the diversity that comes from the inheritance of two cultures, the indigenous and the Spanish that live together, side by side. &nbsp;It is an intoxicating mix, and is evident in its food, music, handicrafts and language.</span></p>
<p><img title="taxco" src="http://www.najo.com.au/media/wysiwyg/window2.jpg" alt="taxco" width="381" height="407" />&nbsp; <img title="taxco" src="http://www.najo.com.au/media/wysiwyg/Taxco-google-yahooTourByVan-Acapulcocity-tour-Taxi-shore-excursion-sighseeing-trip-Car-Van-Driver-Guide-taxi-transportation-11.jpg" alt="taxco" width="281" height="407" /></p>
<p><span style="font-size: small;">Mexico is the Najo heritage and so much of our identity and inspiration is tied up with the traditions of the silver industry there. Our collections spring from the creativity and extraordinary craftsmanship of the silversmiths of Taxco.</span></p>
<p><img title="silver rings" src="http://www.najo.com.au/media/wysiwyg/silver2.jpg" alt="silver rings" width="665" height="448" /></p>
<p><span style="font-size: small;">The creativity in Mexico is evident in in all aspects of daily life, from their daily expressions of clever jokes and play on words to the sweetness and humour of their handicrafts.</span></p>
<p><img title="figurines" src="http://www.najo.com.au/media/wysiwyg/handicraft2.jpg" alt="figurines" width="666" height="424" /></p>
<p><span style="font-size: small;">So on my recent trip there, not only did I experience the absolute delight of looking at handmade silver jewellery, talking to the silver smiths and working on designs, I also breathed in all that I could during my stay. I wandered the winding cobbled streets and markets, day and night.</span></p>
<p><span style="font-size: small;">Each day I ate in my favourite restaurant in the courtyard of a converted 1620 monastery, now a hotel. I ate Maguey, a fruit from the agave succulent plant with a creamy texture and weird taste, and I delighted in the traditional &ldquo;chicken with mole&rdquo;, an extraordinary dish, the sauce made from 20 or more ingredients, mainly chiles, spices and chocolate!</span></p>
<img title="maguey" src="http://www.najo.com.au/media/wysiwyg/maguey2.jpg" alt="maguey" width="333" height="415" />&nbsp;<img title="markets" src="http://www.najo.com.au/media/wysiwyg/markets_taxco2.jpg" alt="markets" width="329" height="415" />
<p><span style="font-size: small;">I discovered the original house and workshop of the famed William Spratling , the man who was responsible for the resurgence of the silver industry in Taxco,&nbsp; and who had an enormous influence on 20<sup>th</sup> century silver jewellery design. Many of his designs are still manufactured today and the original pieces are prized collector&rsquo;s items.</span></p>
<img title="spratling house" src="http://www.najo.com.au/media/wysiwyg/spratling_house.JPG" alt="spratling house" width="667" height="474" /> <span style="font-size: small;"><br /><br /><strong>Ahh &hellip; Mexico!! I could live my life within its courtyards and gardens festooned with&nbsp; bougainvillea, eating enchiladas and listening to sentimental rancheros and the clanging &nbsp;of the bells.</strong></span>]]></description>
      <pubDate>Tue, 28 May 2013 06:25:00 +0000</pubDate>
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      <title><![CDATA[A lazy saturday wandering through Portobello Markets...]]></title>
      <link>http://www.najo.com.au/blog/London/</link>
      <description><![CDATA[<p>If anyone wants to experience a happening city, London is the place to go. Perhaps it is more alive since the Olympics, or maybe it has always been like that, but my recent visit was a delight. So much to see and do, but I honed in on looking at jewellery trends, architecture and retail.</p>
<p>One lazy Saturday afternoon I spent wandering the Portobello Road market. What a treat! This historic market runs a good two miles through Notting Hill and is jam packed with vendors and visitors alike. For years this market has been world renowned for &lsquo;its antiques, bric-a-brac, fashion and pre loved clothes. It is a forager&rsquo;s delight, and my mission was jewellery inspiration.</p>
<img title="Portobello Markets - bric-a-brac" src="http://www.najo.com.au/media/wysiwyg/Bric_a_Brac_Portobello.JPG" alt="Portobello Markets - bric-a-brac" /><br /><span style="font-size: x-small;">Portobello Market</span><br /><br /><img title="Portobello Markets - jewellery" src="http://www.najo.com.au/media/wysiwyg/Portobello_Jewellery_Vendors.JPG" alt="Portobello Markets - jewellery" /><span style="font-size: x-small;"><br /><br />Portobello Market</span><br />
<p>So with my friend Narena, also a total jewellery aficionado, I went scouring the market for jewellery ideas, samples and new trends. We found an abundance and bought samples from antiques to plastic trinkets. All those influences will be trickling through into the next Najo collection that will be released at the end of February.</p>
<p>&nbsp;</p>
<p><img title="p" src="http://www.najo.com.au/media/wysiwyg/Narena_Portobello.JPG" alt="Potobello Markets - Narena" /></p>
<p><span style="font-size: x-small;">My friend Nareena helping me source</span></p>
<p>&nbsp;</p>
<p><img title="Portobello - clothing" src="http://www.najo.com.au/media/wysiwyg/Portobello_clothes.JPG" alt="Portobello - clothing" width="640" height="472" /></p>
<p><span style="font-size: x-small;">Portobello Markets</span></p>
<p><img title="Liberty's London" src="http://www.najo.com.au/media/wysiwyg/Liberty_s.JPG" alt="Liberty's London" /></p>
<p><span style="font-size: x-small;">Liberty's </span></p>
<p>To shop in the department stores in London is a totally different  experience. The Brits really know how to do it well! The fine jewellery  department of Harrods, Liberty&rsquo;s and Harvey Nichols is mind blowing and I  couldn&rsquo;t tear myself away. I must say that Liberty&rsquo;s is probably the  loveliest and most tasteful retail environment that I have ever been in.</p>
<p><img title="London - St Pauls" src="http://www.najo.com.au/media/wysiwyg/St_Pauls.JPG" alt="London - St Pauls" /></p>
<p><span style="font-size: x-small;">St Pauls</span></p>
<p><span style="font-size: x-small;"><img title="London - Grafitti" src="http://www.najo.com.au/media/wysiwyg/Georgeous_graffiti.JPG" alt="London - Grafitti" /><br /></span></p>
<p><span style="font-size: x-small;">London Grafitti</span></p>
<p><span style="font-size: x-small;"><img title="London - Renzo" src="http://www.najo.com.au/media/wysiwyg/Renzo_Piano_s_The_Shard_.JPG" alt="London - Renzo" /><br /></span></p>
<p><span style="font-size: x-small;">The Shard</span></p>
<p><span style="font-size: x-small;"><img title="London - Trellick Tower" src="http://www.najo.com.au/media/wysiwyg/Trellick_Tower_Notting_Hill.JPG" alt="London - Trellick Tower" /><br /></span></p>
<p><span style="font-size: x-small;">Trellick Tower</span></p>
<p>Oh, to live in London, I think I would love it! To look at the cityscape over the Thames, to see the old and new together, like the classically beautiful St Pauls to the splintering elegance of Renzo Piano&rsquo;s new building &lsquo;The Shard&rsquo;, or the iconic brutalist Trellick tower, to the gorgeous graffiti of Shoreditch, this would be a dream. Just to live in one of those simple little Georgian houses would do me!</p>
<p><img title="London - Georgian House" src="http://www.najo.com.au/media/wysiwyg/Georgian_Houses.JPG" alt="London - Georgian House" /></p>]]></description>
      <pubDate>Wed, 19 Dec 2012 04:33:54 +0000</pubDate>
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      <title><![CDATA[Gorgeous New Najo Packaging, just in time for Christmas!]]></title>
      <link>http://www.najo.com.au/blog/Packaging/</link>
      <description><![CDATA[<p>Lovers of beautiful presentation will go crazy over the new Najo packaging. They are something to keep forever.</p>
<p>As Najo jewellery is all about storytelling, themes, and defining your individual story, our little boxes are in the form of a story book.</p>
<p>Each box features the Najo &nbsp;distinctive pattern and come in our 3 theme colours with matching soft suede pouches, to keep your jewellery snug and safe.</p>
<p><img title="najo packaging" src="http://www.najo.com.au/media/wysiwyg/PA0004.jpg" alt="najo packaging" width="324" height="324" /> <img title="najo packaging" src="http://www.najo.com.au/media/wysiwyg/PA0005.jpg" alt="najo packaging" width="339" height="339" /><br /><img title="najo packaging" src="http://www.najo.com.au/media/wysiwyg/PA0006.jpg" alt="najo packaging" width="318" height="318" />&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img title="rapture packaging" src="http://www.najo.com.au/media/wysiwyg/RAPTURE_BOX_AND_POUCH.jpg" alt="rapture packaging" width="312" height="312" /></p>
<p>Such beautiful presentation is perfect for gift giving, and especially now for the Festive Season.</p>
<p><strong><span style="font-size: small;">We hope you love our new packaging as much as we do!</span></strong></p>]]></description>
      <pubDate>Tue, 11 Dec 2012 07:32:40 +0000</pubDate>
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      <title><![CDATA[My Love for Silver Jewellery]]></title>
      <link>http://www.najo.com.au/blog/silver/</link>
      <description><![CDATA[<p>I have loved silver for as long as I can remember. As a young girl I would stare into the Georg Jensen shop window in Sydney, amazed at the beauty of design, craftsmanship and aesthetic consistency of the jewellery and tableware. Some of those traditional designs are still my favourites today. I also remember fossicking through incense laden bazaars and to my delight finding an Indian silver necklace set with lapis and carnelian stones, cheap as chips that satisfied my love of ethnic jewellery design. Two ends of the spectrum, but equally lovely.</p>
<p>&nbsp;</p>
<p><img title="NAJO" src="http://www.najo.com.au/media/wysiwyg/Blog_image_banner.jpg" alt="NAJO" width="708" height="389" /></p>
<p>&nbsp;</p>
<p>For jewellery designers, silver is a perfect metal. Apart from its beauty &ndash; what is more gorgeous than a highly polished bangle on tanned skin? &ndash; it is affordable. Jewellery designers can experiment with large fashion inspired designs and not break the bank. Silver lends itself to all traditional jewellery making techniques. It can be set with sparkling diamonds and semi precious stones, veneered with brilliant patterns of enamel, gilded or oxidised to emphasise surface patterns. It combines beautifully with other materials such as leather, wood, resins and it can be anti-tarnished to prevent discolouration.</p>
<p><img title="NAJO" src="http://www.najo.com.au/media/wysiwyg/Untitled-1.jpg" alt="NAJO" width="721" height="228" /></p>
<p>They say silver is the new gold and certainly the steep rise in the gold price &ndash; more than 5 fold in the last 10 years &ndash; makes this beautiful metal such an attractive option.</p>
<p><strong><span style="font-size: small;">Silver has become an aspirational purchase!</span></strong></p>]]></description>
      <pubDate>Fri, 16 Nov 2012 05:13:34 +0000</pubDate>
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      <title><![CDATA[Going Pink!]]></title>
      <link>http://www.najo.com.au/blog/bca/</link>
      <description><![CDATA[<p><img title="breast cancer support" src="http://www.najo.com.au/media/wysiwyg/581415_363436933735757_402019793_n.jpg" alt="breast cancer support" width="662" height="442" /></p>
<p>October is Breast Cancer Awareness month and Najo is supporting this great cause by helping to raise much needed funds for research by <strong><span style="color: #e1757f;">donating $5 from the sale of our &lsquo;Pink Rapture&rsquo; items during the month of October.</span></strong></p>
<p>The National Breast Cancer Foundation raises money for research into the prevention and cure of breast cancer. Their aspirational goal is to have zero deaths from breast cancer by 2030.</p>
<p>I&rsquo;m sure each and every one of you would know someone who has been affected by breast cancer. Whether it&rsquo;s a family member, friend or colleague that has been affected, it is a cause close to all of our hearts.</p>
<p>Over $81 million has been raised for research projects around Australia since this great organisation was started in 1994, but with 38 Australian women still being diagnosed every day there is still a long way to go.</p>
<p>As part of the launch of our latest Rapture release we have created a special <strong><span style="color: #e1757f;">&lsquo;Pink Rapture&rsquo;</span></strong> collection and we will be <strong><span style="color: #e1757f;">donating $5 from every sale of these items during the month of October.</span></strong></p>
<p><span style="color: #e1757f;"><img title="RCH061" src="http://www.najo.com.au/media/wysiwyg/RCH061.jpg" alt="RCH061" width="224" height="224" /> <img title="RCH005" src="http://www.najo.com.au/media/wysiwyg/RCH005.jpg" alt="RCH005" width="212" height="212" /> <img title="RCH055" src="http://www.najo.com.au/media/wysiwyg/RCH055.jpg" alt="RCH055" width="211" height="211" /></span></p>
<p><span style="color: #e1757f;">&nbsp;&nbsp; <img title="rch039" src="http://www.najo.com.au/media/wysiwyg/RCH039.jpg" alt="rch039" width="213" height="213" /> &nbsp; <img title="rch037" src="http://www.najo.com.au/media/wysiwyg/RCH037.jpg" alt="rch037" width="212" height="212" /> <img title="rch027" src="http://www.najo.com.au/media/wysiwyg/RCH027.jpg" alt="rch027" width="210" height="210" /><br /></span></p>
<p>Help us raise money for breast cancer research by either shopping these special pieces on line marked with a <span style="color: #e1757f;"><strong>pink ribbon </strong></span>or visit one of our<strong> <span style="color: #e1757f;">&lsquo;Pink Rapture&rsquo;</span></strong> stockists listed on our store finder.</p>
<p><img title="rl026" src="http://www.najo.com.au/media/wysiwyg/RL026.jpg" alt="rl026" width="222" height="222" /> <img title="rl019" src="http://www.najo.com.au/media/wysiwyg/RL019.jpg" alt="rl019" width="209" height="209" /> <img title="rl027" src="http://www.najo.com.au/media/wysiwyg/RL027.jpg" alt="rl027" width="213" height="213" /></p>
<p><strong>To find out more about this great organisation or to donate click the link below:</strong></p>
<a href="http://www.nbcf.org.au/Home.aspx">http://www.nbcf.org.au/Home.aspx</a>]]></description>
      <pubDate>Tue, 09 Oct 2012 05:24:23 +0000</pubDate>
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      <title><![CDATA[It's time to launch La Senora... The darker side of Mexico]]></title>
      <link>http://www.najo.com.au/blog/lasenora/</link>
      <description><![CDATA[<img title="La Senora" src="http://www.najo.com.au/media/wysiwyg/Senorita_Option-1.jpg" alt="La Senora" width="684" height="454" /><br /><br />
<p>&nbsp;&ldquo;La Senora&rdquo; is the next story in our Fiesta Collection.</p>
<p>We wanted to express the darker side of the fiesta with La Senora. It has a smoky, mysterious tone, and it is about the surreal world of old Mexico, so we have used symbolic and traditional motifs in intricate, oxidised designs.</p>
<p>&nbsp;</p>
<p><img title="Blue Eyes Earring" src="http://www.najo.com.au/media/wysiwyg/E3448.jpg" alt="Blue Eyes Earring" width="219" height="219" /> <img title="Octavio Earring" src="http://www.najo.com.au/media/wysiwyg/E3481.jpg" alt="Octavio Earring" width="207" height="207" /> <img title="Oval Palacio Earring" src="http://www.najo.com.au/media/wysiwyg/E3483.jpg" alt="Oval Palacio Earring" width="223" height="223" /></p>
<p>&nbsp;</p>
<p>The inspiration for this came by looking at the photos of the passionate Mexican painter Frida Kahlo, and her lovely traditional Mexican attire. She always wore beautiful hand woven dark shawls, full dresses made from richly embroidered cloth, layers of necklaces, intricate chandelier earrings and rings on every finger.</p>
<p>&nbsp;</p>
<p><img title="Black Panther Necklace" src="http://www.najo.com.au/media/wysiwyg/N4573.jpg" alt="Black Panther Necklace" width="316" height="316" /> &nbsp; &nbsp; &nbsp; <img title="C&aacute;rabo Necklace" src="http://www.najo.com.au/media/wysiwyg/N3218.jpg" alt="C&aacute;rabo Necklace" width="314" height="314" /></p>
<p><strong><img title="Green Envy Fiesta Ring" src="http://www.najo.com.au/media/wysiwyg/R2441.jpg" alt="Green Envy Fiesta Ring" width="215" height="215" /> <img title="Flutter By Night Cuff" src="http://www.najo.com.au/media/wysiwyg/B2448.jpg" alt="Flutter By Night Cuff" width="228" height="228" /> <img title="Garden Of Eden Ring" src="http://www.najo.com.au/media/wysiwyg/R2461.jpg" alt="Garden Of Eden Ring" width="212" height="212" /></strong></p>
<p>&nbsp;</p>
<p><span style="font-size: large;">Steep yourself into the darker side of Mexico with La Senora...</span></p>]]></description>
      <pubDate>Tue, 25 Sep 2012 06:51:22 +0000</pubDate>
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      <title><![CDATA[Launching Charro! Inspired by the Mexican cowboy...]]></title>
      <link>http://www.najo.com.au/blog/Charro/</link>
      <description><![CDATA[I have always loved the decorations of the Mexican cowboy or Charro. These metal embellishments are delightful. They adorn boots, belt buckles, jackets, sombreros, saddles and reins. The &ldquo;Charro&rdquo; story in the Fiesta Collection takes its inspiration from these motifs.<br />
<p>&nbsp;</p>
<p>I imagine proud, skillful horsemen, prancing horses, twirling lassoos and the wide sierra. I hear Mariachis singing the traditional rancheros.</p>
<p><img title="Tequila Sunrise Earring" src="http://www.najo.com.au/media/wysiwyg/E3411.jpg" alt="Tequila Sunrise Earring" width="220" height="220" /><img title="Staircase To Heaven Earring" src="http://www.najo.com.au/media/wysiwyg/E4623.jpg" alt="Staircase To Heaven Earring" width="213" height="213" /><img title="Pearl Ice Cream Earring" src="http://www.najo.com.au/media/wysiwyg/E4625.jpg" alt="Pearl Ice Cream Earring" width="231" height="231" /></p>
<p>Mixed metal discs hanging from cord necklaces, pyramid shapes on stretch bracelets, spinning rings, beaten brass and silver collars are just some of the designs from Charro.</p>
<p><img title="Staircase To Heaven Bracelet" src="http://www.najo.com.au/media/wysiwyg/B4623.jpg" alt="Staircase To Heaven Bracelet" width="237" height="237" /><img title="Staircase To Heaven Choker" src="http://www.najo.com.au/media/wysiwyg/N3225.jpg" alt="Staircase To Heaven Choker" width="212" height="212" /><img title="Sunrise To Sunset Bracelet" src="http://www.najo.com.au/media/wysiwyg/B2449.jpg" alt="Sunrise To Sunset Bracelet" width="212" height="212" /> <img title="Brassed Off Ring" src="http://www.najo.com.au/media/wysiwyg/R2445.jpg" alt="Brassed Off Ring" width="213" height="213" />&nbsp;&nbsp; &nbsp;&nbsp; &nbsp; <img title="Fiesta Signature Ring" src="http://www.najo.com.au/media/wysiwyg/R2460.jpg" alt="Fiesta Signature Ring" width="213" height="213" /> &nbsp; &nbsp; <img title="Lunar Eclipse Ring II" src="http://www.najo.com.au/media/wysiwyg/R4624.jpg" alt="Lunar Eclipse Ring II" width="200" height="200" /><span style="font-size: large;"><br /></span></p>
<p><span style="font-size: large;">Embrace the Mexican spirit with &ldquo;Charro&rdquo;!!</span></p>]]></description>
      <pubDate>Tue, 18 Sep 2012 06:22:41 +0000</pubDate>
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      <title><![CDATA[Launching Fiesta! The new Mexicana collection...]]></title>
      <link>http://www.najo.com.au/blog/Mexicana/</link>
      <description><![CDATA[<p class="BodyCopy">Warm, colourful and energetic on the surface, Najo&rsquo;s latest collection &rdquo;Fiesta&rdquo; is inspired by the exuberant Mexican fiesta and the delight in celebration!</p>
<p class="BodyCopy">Najo&rsquo;s collections reflect inspired storytelling and breathe new life into our jewellery, and we are excited to launch &ldquo;Mexicana&rdquo; - the first story in this collection.</p>
<p class="BodyCopy">&nbsp;</p>
<p class="BodyCopy"><img title="Mexicana collection" src="http://www.najo.com.au/media/wysiwyg/NAJO_Still_Life_007_-_Mexicana_Landscape.jpg" alt="Mexicana collection" width="675" height="449" /></p>
<p class="BodyCopy">&nbsp;</p>
<p class="BodyCopy">When creating the story we visualized terraces festooned with bright, cut out paper banners, vivid twirling skirts, mariachis playing and singing, and the tequila flowing</p>
<p class="BodyCopy">&nbsp;</p>
<p class="BodyCopy"><img title="Hullabaloo Bracelet" src="http://www.najo.com.au/media/wysiwyg/B2440.jpg" alt="Hullabaloo Bracelet" width="230" height="230" /><img title="Hullabaloo Bracelet" src="http://www.najo.com.au/media/wysiwyg/B2441.jpg" alt="Hullabaloo Bracelet" width="196" height="196" /><img title="Hullabaloo Bracelet" src="http://www.najo.com.au/media/wysiwyg/B2450.jpg" alt="Hullabaloo Bracelet" width="229" height="229" /></p>
<p>&nbsp;</p>
<p>Mexicana is full of semi-precious stones, intricate patterning and captivating traditional charms.</p>
<p>It brings a riot of colour, a touch of mystery and a timeless elegance to our Fiesta collection. Layer them profusely for a beautiful, authentic fiesta look.</p>
<p>&nbsp;</p>
<p><img title="Hacienda Earring" src="http://www.najo.com.au/media/wysiwyg/E3452.jpg" alt="Hacienda Earring" width="234" height="234" /><img title="Hold My Sunset Earring" src="http://www.najo.com.au/media/wysiwyg/E3468.jpg" alt="Hold My Sunset Earring" width="221" height="221" /><img title="Hacienda Earring" src="http://www.najo.com.au/media/wysiwyg/E3435.jpg" alt="Hacienda Earring" width="212" height="212" /></p>
<p>&nbsp;</p>
<p><img title="Heart Of The Rainforest Ring" src="http://www.najo.com.au/media/wysiwyg/R2442.jpg" alt="Heart Of The Rainforest Ring" width="223" height="223" /> <img title="Bars &amp; Bazaars Turquoise Ring" src="http://www.najo.com.au/media/wysiwyg/R2436.jpg" alt="Bars &amp; Bazaars Turquoise Ring" width="211" height="211" /> <img title="Aztec C&iacute;rculo Ring I" src="http://www.najo.com.au/media/wysiwyg/R2446.jpg" alt="Aztec C&iacute;rculo Ring I" width="220" height="220" /></p>
<p><span style="font-size: large;"><br /></span></p>
<p><span style="font-size: large;">Get into the party mood and celebrate with &ldquo;Mexicana&rdquo;!!</span></p>]]></description>
      <pubDate>Wed, 12 Sep 2012 07:47:25 +0000</pubDate>
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      <title><![CDATA[New Brand Identity. The Journey continues...]]></title>
      <link>http://www.najo.com.au/blog/Rebrand/</link>
      <description><![CDATA[<p>It&rsquo;s finally here! After months of preparation and attention to detail, we are so excited to launch our brand new website. Not only that... we have rebranded as well!&nbsp; Yes, Najo has a whole new look and feel. We know that design is our calling and it&rsquo;s where we thrive, so what better way to celebrate this than to refine the way we present ourselves to the world. It has been a fascinating and creative process.</p>
<p>&nbsp;</p>
<p><img src="http://www.najo.com.au/media/wysiwyg/Brand_Image_1.jpg" alt="Brand Image" width="668" height="445" /></p>
<p>&nbsp;</p>
<p>We realized that our heritage is founded on 3 things: a passion for good design, our Mexican heritage and the power of storytelling. Now we have a complete visual language to reflect our essence. We have an elegant new brandmark, a new and fresh colour palette, a beautiful pattern and unique packaging.</p>
<p>&nbsp;</p>
<p><img src="http://www.najo.com.au/media/wysiwyg/Charro_brochure.jpg" alt="Najo Brochure Design" width="666" height="397" /></p>
<p>&nbsp;</p>
<p><img src="http://www.najo.com.au/media/wysiwyg/Yellow_Pattern_Page_1.jpg" alt="Najo Pattern" width="670" height="379" /></p>
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<p>We tell stories with our jewellery and we want you to tell your story when you choose your piece. Our new packaging is in the form of a little book, so you can create your own memories with your own piece of jewellery. The new packaging won&rsquo;t be available until early November (yes, I&rsquo;m annoyed about that too), but it will be worth the wait. You will love it when you see it!</p>
<p><img src="http://www.najo.com.au/media/wysiwyg/Packaging_Image.jpg" alt="Najo Packaging" width="672" height="448" /></p>
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<p><img src="http://www.najo.com.au/media/wysiwyg/Brand_Image_2.jpg" alt="Najo Brand Image 2" width="668" height="453" /></p>
<p>Soon you will see all this in store where displays will be updated with new colours and patterns that totally refreshes how you see us.</p>
<p>Together with the &nbsp;new Najo look comes the launch of our latest collection &ldquo;Fiesta&rdquo;. We wanted to capture the warmth, colour and energetic joy that is inherent in the Mexican fiesta. Inspired by the intricate detailing of traditional Mexican design and symbols, the collection is full of colourful semi precious stones, mixed metals and captivating charms. Find your nearest stockist and discover the&nbsp; Fiesta Collection in store now!!</p>
<p><img src="http://www.najo.com.au/media/wysiwyg/NAJO_WEB_Still_Life_007_-_Mexicana_Landscape.jpg" alt="Najo Fiesta Collection" width="674" height="448" /></p>
<p>We hope you love the new Najo personality and the Fiesta collection as much as we do!</p>]]></description>
      <pubDate>Fri, 07 Sep 2012 07:46:31 +0000</pubDate>
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