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Create your own story with SIGNA

Thursday, 11 October 2018 12:11:25 PM Australia/Sydney

Make your mark

Introducing SIGNA, jewellery to create your own personalised stories

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Launched just in time for Christmas, NAJO’s latest collection of jewellery is only partway designed, awaiting completion.

It’s like a fresh blank journal: beautiful in its potential. Awaiting the poetry.

SIGNA by Jo Tory is a stunning sterling silver collection inviting you to make your mark. Tell your story.

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Highly polished sterling silver pendant discs, signet rings, ID bracelets, charms, lockets and bangles in NAJO founder Jo Tory’s signature clean lines are unadorned and ready to be personalised.

Hand-engraved jewellery is hotter than ever in fashion, yet it’s a tradition that has existed for thousands of years.

Meghan Markle may have set off a trend when she sported a new signet ring this month but historically the signet has been an accessory of the elite since at least ancient Egypt.

The unique symbol or graphic engraved into the face of the precious metal would function as a seal to press into wax or clay.

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Wearing a ring with your one-of-a-kind mark meant you were always ready to authenticate a document or prove your identity. It was, literally, your signature.

Today, our lives are digitised to the point where even our written signature is redundant. Is it any wonder that we’re craving all things handwritten, personal, bespoke?

In our SIGNA collection, there’s a special, timeless piece of sterling silver jewellery to suit every style. Choose your favourite for yourself or as a gift, then simply pick your engraving style and what you want to express. When deciding which story to tell, it’s worth thinking a little outside the box.

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At NAJO we love the romance of jewellery that hides a meaning known only to the wearer and the giver.

Maybe it’s the initials of a beloved, or the date of an unexpected anniversary (the first kiss, the day you found out you were expecting). Or perhaps it’s a snippet of a favourite poem or love song. 

Whatever your story, tell it your own way with SIGNA by Jo Tory.

 

Posted in Collections By The Najo Collective

International Fashion week on the streets for SS19

Tuesday, 2 October 2018 9:20:46 AM Australia/Sydney

Fashion Week Street Style + NAJO’s Pre-Fall Collection

The team here at NAJO HQ has been crushing on the street style looks spotted throughout the SS19 fashion shows. It’s no secret that we get a tonne of inspiration for NAJO’s seasonal jewellery collections from what the cool kids are wearing. Our Pre-Fall collection, La Isla Perdida (The Lost Island), takes its cues from the tailored-with-a-twist looks we saw on fashion week attendees last month in London, New York and Paris.

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Belted blazers, double-breasted jackets, herringbone trousers and edgy pants suits are the perfect complement to the crisp structure of La Isla Perdida. Spanish for ‘The Lost Island’, this collection evokes the mysterious beauty of island life and the essence of escapism. The dimensional, square-edged profile of our new charm bangles in silver and gold stack together with equal parts precision and whimsy, begging to be paired with a belted jacket, pushed up sleeves and slick ’do.

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Meanwhile, pendant necklaces in gold-plated sterling silver feature meaningful symbols, from a stylised clover to an even-pointed cross. Whether worn layered, on their own, or in a two-tone combination with our silver Lost Island Heart Necklace, these pendants are the ideal partner to a sophisticated neutral ensemble, man-style trousers and a classic crew.

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Earrings are at once delicate and solid, sophisticated and understated, while still offering plenty of substance. Huggies in gleaming gold plate or highly polished sterling silver offer movement and interest in a stylish silhouette.                 Even our larger-profile hoops at 50mm diameter with the playful addition of a delicate swinging clover or heart can work back with a pendant necklace without the look becoming too much. In some cases, fashion week trends call for a more-is-more approach to accessorising. The pared-back suits and new-season tailoring present a kind of androgyny that is softened by the feminine charms (literally!) of our latest collection. 

 Head to our online boutique now to shop all 17 pieces of our stunning new Pre-Fall Collection, La Isla Perdida.

 Bibliography:https://www.standard.co.uk/fashion/paris-fashion-week-2018-street-style-spring-summer-2019-a3949956.html

https://www.vogue.com.au/fashion/street-style/the-best-street-style-from-new-york-fashion-week-springsummer-2019/image-gallery/2fc6a965baf1c2105ef341cbddc064e5?pos=96 

https://www.marieclaire.co.uk/news/beauty-news/alex-steinherr-primark-619179

 

Posted in Styling Edit By The Najo Collective

Style Series with Wendy Online

Thursday, 20 September 2018 1:37:44 PM Australia/Sydney

Style Series III: 

An interview with Wendy Online



Introducing Wendy Nguyen AKA Wendy_Online. Wendy combines her love of beauty and luxury to fuel her inspiration and creativity. A talented makeup artist in her own right and a skilled photographer, Wendy helps us define style and how it plays a role in her world.

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Jo- Wendy as you know this month Najo is investigating style, tell us about your own personal aesthetic and how that has evolved?

Wendy: My own personal aesthetic is quite simple mixed in with a few key trend pieces to keep it fresh and exciting. Now I don't like to go overboard unless it's for a particular look or theme but I’ve tried it all and had many different styles growing up, many mistakes. Then again haven’t we all? I gravitate to a low key casual style, that effortlessly chic look. Though my hair colour likes to evolve constantly as I love pastels

Jo – What does style mean to you?

Wendy: I see style as a creative outlet that allows me to express myself and how I'm feeling that day. When it comes to personal style it really communicates how you want to represent yourself to the world, little hints can almost be an ode to your personality. Style can never be defined it is meant to be an open-ended question, it is not wrong or right, it’s you and that can never be wrong.

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Jo - Being a Beauty Influencer, congratulations on your nomination with Cosmo BTW. How does style affect the beauty world??

Wendy: I definitely think the worlds of beauty and fashion are moulding together, oftentimes I would plan my outfit based around my makeup look or vice versa. For example- a certain colour may be key for a trend I may use it sparingly in an eyeshadow or in a lipstick. For me, they are one like all trends you can take it or leave it. Just because it’s a trend I don’t necessarily think it’s a must again you cater that style/ look to fit into your world.

Jo – Who is your style icon and influences your own style (general sense)?

Wendy: Honestly, I wouldn't say I have one particular style icon from Audrey Hepburn to Rihanna. I like to gather inspiration from different things and people around me, whether it's my favourite musician, an artist or even my girlfriends. Pop culture is a big style reference for me.

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Jo – What new beauty styles should we be looking at for 2019: 

Wendy: I've been loving fluoro pastel liner on the eyes which have been a strong beauty trend from the runways of SS19 in Paris and New York, I like to tone it down with a navy or indigo and glossy lips for a fresh summer look

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Jo – What Najo pieces have you translated into your own style story?

Wendy: My fave pieces of the season are the Clover and Cross earrings from the Lost Island collection but I love the whole Pre Fall 18/19 collection. I can't decide which I like more so I wear a different one in each ear and layer all the necklaces. Shop Wendy's EDIT

https://www.instagram.com/wendy_online/?hl=en

https://www.cosmopolitan.com.au/women-of-the-year/woty-awards-2018-vote-27696

Posted in Styling Edit By The Najo Collective