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Why choose sterling silver?

Monday, 18 September 2017 4:45:00 PM Australia/Sydney

Is it really worth its weight in… well, silver?

The answer of course, is absolutely.

There are endless options when shopping for silver jewellery – at all price ranges. When buying online, it’s sometimes tricky to distinguish a difference between silver-plated metals such as brass and genuine 925 sterling silver. Both might look equally great, at least at first.

The drawbacks of plated silver jewellery

Silver-plated metal jewellery can offer impressive weight and strength, and a bright white shine. However, silver plate loses its lustre very quickly. Then with time, the silver plating will wear and the brass will begin to show through, giving an undesirable yellow tinge.

Also, base metals used in silver-plated jewellery will often react with sensitive skin. If you’ve ever worn jewellery that made your skin turn green, chances are it had a base of brass.

Why go sterling – and what to look for

Pure silver is one of the world’s most precious metals. Along with gold and platinum, it’s what’s known as a ‘noble’ metal, meaning it’s resistant to oxidation and corrosion.

Yet pure silver, much like pure gold, is too soft to fashion into wearable jewellery. It needs to be alloyed to another metal for strength. (Alloyed silver, it should be noted, is very different to plated silver, which incorporates far more base metal than precious silver.)

To be genuine sterling silver, an alloy must be comprised of 92.5% pure silver, hence the ‘925’ stamp.

The remaining 7.5% is a base metal, often copper, which adds the necessary amount of strength and durability without detracting from the silver’s bright white colour, beauty and shine.

Quality sterling silver jewellery will obviously cost more than inferior silver-plate jewellery, thanks to its higher quantity of precious pure silver, plus the skill involved in fashioning each piece.

How can you be sure your silver is sterling?

The best way to ensure that the silver you are buying is genuine sterling is to shop with reputable sellers you know and trust and to make sure it is stamped 925.

NAJO has been manufacturing and selling the finest quality sterling silver for more than 30 years. All the silver jewellery in our collections is 925 sterling, so you can rest assured that when you shop with us, you are investing in the real deal.

The endless appeal of sterling silver

Long term, sterling silver will always win in the beauty stakes. Its purity (92.5% pure silver, to be exact) means that it can look deeper in colour and slightly less ‘white’ than brand new silver-plated jewellery, but over time the two become incomparable.

Quality sterling silver will withstand endless polishing and wear, and will continue to emerge as lustrous and bright as new.

If you’re looking for jewellery to gift to loved ones or cherish for yourself as a future heirloom, it needs to be sterling silver, every time.

Shop NAJO’s extensive range of beautiful sterling silver jewellery now >>

Posted in News By The Najo Collective

NAJO loves mums! Here's why...

Monday, 8 May 2017 9:32:57 AM Australia/Sydney

As if we needed a reason! Of course we all know why we love our mums, it’s just that every so often it’s important to take the time to properly express our love, gratitude and appreciation.

It’s not just important for Mum, either. Research has shown that feeling and expressing gratitude can have positive benefits for all of us, including reducing stress, improving relationships and boosting happiness.

We went around the NAJO headquarters to share what our mums mean to us and why we’re so thankful. We hope it inspires you to be mindful of everything that your mother has brought to your life, and celebrate and reward her accordingly this weekend.

“Being a mum now myself has given me an even greater appreciation for my own mother. Her unconditional love and support has always given me the confidence to believe I could achieve anything I set out to, and now I strive to instil that same belief into my own daughter.” - Susan

“Mum’s ability to come out on top of a bad situation has always left me in awe and taught me to never take life too seriously, it’s all about living in the moment.” - Kelly

“Mum is the person who inspires me the most, she has an abundance of positive energy, warmth and strength” - Danielle

“Mum supports and encourages me to believe in myself even when things seem impossible. Her kind words inspire me to stay strong and to keep following my dreams.” - Nina

“My mum is a strong, motivated woman who supports me through all my creative madness. She has inspired me to pursue my love for sewing and has helped me create some beautiful pieces that I can be forever proud of.” - Chrissy

From all of us at NAJO, happy Mother’s Day to all the mums and special women who play a nurturing, caring role for others every day.

Shop our Mother’s Gift picks now >>

Posted in News By The Najo Collective

Our New Addition: Luxe Jewellery Chest

Monday, 6 March 2017 4:44:58 PM Australia/Sydney

5 reasons the brand-new NAJO jewellery box should be number one on your wish list

1. Silver jewellery tarnishes a whole lot less when stored in a jewellery box.

Fact: even the very best quality sterling silver jewellery will eventually darken over time naturally, although it is usually brought straight back to its original lustre with a quick wipe of silver cloth. But the best way to prevent discolouration and extend the period between polishes is to keep your silver collection sitting on soft velvet in a sealed box when you’re not wearing it. See more of our sterling silver care tips here.

2. Jewellery will look better for years longer kept in a box rather than tossed together in a dish.

It’s not rocket science: the less chance your jewellery has to tangle, move around or scratch against other jewellery while stored, the less damage it will incur.

3. It’ll save you in the long run.
If you have a designated place for every piece you own, you’ll be able to see at a glance what you have. You’ll be less likely to lose things, and more quick to notice if and when things go missing. Further, when your jewellery is well organised, you’ll get more wear out of it. This is the same premise that applies to your wardrobe. If you can see it, you’re more likely to wear it. If you can’t see it, you’re more likely to forget about it, and maybe even buy something similar all over again instead appreciating what you already own!

4. It’s about time.
At the risk of sounding like high-handed, owning grown-up things means caring for them accordingly. If you’re treating yourself to heirloom-quality jewels, then it’s only fair that you treat them with the respect they need and deserve – and proper storage is the first step.

5. It looks amazing.
Some storage can be practical but unsightly. But a stunning jewellery box will be as much of an asset for your décor as for your jewellery collection. The high-gloss enamel exterior in sleek black or white will make a subtle statement on your dresser, table or bookshelf. Lift the hinged lid to reveal a mirror which can quickly turn any surface into a dressing table, but which also beautifully reflects the sparkling jewels within. The velvet-soft lining, in NAJO’s signature shade, provides the optimum surface for safekeeping all your treasures. Generously sized, the box has ample space for even your most statement-making jewels, with a large hidden chamber beneath a deep top tray, packed with perfect compartments for bangles, rings, earrings, necklaces and more.

Shop our brand new NAJO Jewellery Boxes today >>


Posted in News By The Najo Collective