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News Alert! Jo Tory appointed President of JAA

Monday, 25 February 2019 9:42:27 AM Australia/Sydney

NAJO is delighted to report that its own managing director and founder, Jo Tory, has been appointed President of the Board of JAA, the Jewellers Association of Australia.

The appointment follows Jo’s two years as a JAA board member and 30-plus years of service to the Australian jewellery industry through the NAJO brand.

“I’m honoured to accept this position and deeply committed to our local jewellery industry across all areas, from design and manufacture to wholesale and retail,” says Jo.

“The JAA exists to represent and protect the interests of the Australian jewellery industry and its consumers. All its members are bound by the JAA Code of Conduct, which is vital to the future growth of the domestic jewellery market.”

The Association works to maintain consumer confidence by ensuring all its members uphold fair, honest and sustainable business practices.

“When consumers shop for jewellery from a JAA member, they can do so with a sense of trust,” says Jo.

Jo Tory


Posted in News By The Najo Collective

Season's Greetings from Jo Tory

Tuesday, 11 December 2018 3:58:48 PM Australia/Sydney

With peace & joy, from our family to yours 

Another year is wrapping up, and while we unroll the gift wrap and order the turkey, we’re also taking a moment to look back on the year that’s been.

For NAJO, it’s been an exciting 12 months of growth and change, with brand new Sydney headquarters and hundreds of beautiful new jewellery designs released. I want to thank the entire NAJO team for their enthusiasm and hard work, and our retailers and wonderful customers for their continued support throughout 2018.


We’ve strengthened bonds with some of Australia’s most creative women and brands, from our collaboration with the luminescent Vera Blue to our Fashion Week partnership with Jets.


Our work with White Ribbon Australia continues to resonate with our community and contribute to a greater change to stop violence against women.

This year we were also thrilled to launch Signa, our first collection of jewellery which can be personalised, a way to tell your unique story like never before.

As we snap our laptops shut to enjoy a festive break with family and friends, I hope you all find time to reflect on your own year with joy and satisfaction, and celebrate all the good things that have been and are to come. 


Wishing you a festive season rich in inspiration, contentment and mindfulness, and a joyful fresh start in 2019,  Jo Tory x

Posted in News By The Najo Collective


Friday, 30 November 2018 3:24:09 PM Australia/Sydney

Nice or naughty, give everyone NAJO for Christmas!

Tick off your shopping list with NAJO this Christmas – we have jewellery gift ideas for just about everyone from your well-travelled aunt to your trend-seeking sister, your fashion-conscious nephew and your nature-loving Kris Kringle recipient. (Plus, don’t forget to treat yourself while you’re at it.)

For those who go for gold

If you’ve got a friend who tends to wear yellow or rose gold tones rather than silver, our stunning selection of gold-plated silver jewellery makes the ultimate gift.

NAJO’s top gifts of gold for Christmas:

Weeping Woman Earring Rose and the Verity Drop Necklace Yellow


For the nature lovers

Gleaming cabochons of colour set into highly polished sterling silver – our collection of semi-precious gemstone jewellery is a luxe celebration of nature’s wonders. From faceted black onyx to smooth beads of blue lace agate, there’s a colour and style to suit every taste. Can’t decide which stone? Personalise your gift by choosing the recipient’s birthstone, for example, turquoise for December and garnet for January.

NAJO’s top stone jewellery gifts: Shelby Hoop Earring in Amethyst and Promenade Turquoise Set


For the guys

When it comes to NAJO gifts for men, it’s just a matter of thinking outside the box – or inside it!

The roomy interior of our large Jewellery Chest in black is ideal for storing watches, cufflinks, rings and other masculine jewellery. Its minimalist lines and colour will easily work on your guy’s dresser or on a shelf in their robe.

Our White Ribbon Men’s Bracelet in Black or Brown is especially designed for men’s gifting at a great price point. The best bit? This is a gift with substance as well as style: proceeds from its sale go to White Ribbon Australia to help stop violence against women.

Men also love to wear our Maxi Tag Necklace and Ribbon Ring, both of which can be personalised with a significant date, phrase or initials for a poetic, imaginative gift he’ll treasure forever.


For the fashion-forward trend seekers

At the heart of the NAJO brand are its timeless sterling silver jewellery designs, yet we also stay aligned with runway trends through our ever-changing seasonal collections. This year’s most cutting-edge jewellery gifts are perfect for those favourite fashion junkies on your gift list.

NAJO’s top on-trend gift picks are: Chant Earring in Yellow and the Simple Hoop 45mm in Silver


For the artisanal-minded aesthetes

If you’re buying for the kind of person who carefully checks where their kids toys are manufactured, or shops at organic farmers markets instead of supermarkets, or cultivates an art collection, then this gift category is for them. Each piece is imbued with the NAJO DNA and reflects the unerring vision of founder Jo Tory.  

Choose from among our highly polished and organically shaped designs, such as the classic Naj ‘O’ Bangle, each crafted in beautiful sterling silver by Mexican artisans.

Or evoke the spirit of Mexico with our hammered sterling silver pieces handcrafted using traditional techniques, such as the El Sol Choker.


Posted in News By The Najo Collective