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International Fashion week on the streets for SS19

Tuesday, 2 October 2018 9:20:46 AM Australia/Sydney

Fashion Week Street Style + NAJO’s Pre-Fall Collection

The team here at NAJO HQ has been crushing on the street style looks spotted throughout the SS19 fashion shows. It’s no secret that we get a tonne of inspiration for NAJO’s seasonal jewellery collections from what the cool kids are wearing. Our Pre-Fall collection, La Isla Perdida (The Lost Island), takes its cues from the tailored-with-a-twist looks we saw on fashion week attendees last month in London, New York and Paris.


Belted blazers, double-breasted jackets, herringbone trousers and edgy pants suits are the perfect complement to the crisp structure of La Isla Perdida. Spanish for ‘The Lost Island’, this collection evokes the mysterious beauty of island life and the essence of escapism. The dimensional, square-edged profile of our new charm bangles in silver and gold stack together with equal parts precision and whimsy, begging to be paired with a belted jacket, pushed up sleeves and slick ’do.


Meanwhile, pendant necklaces in gold-plated sterling silver feature meaningful symbols, from a stylised clover to an even-pointed cross. Whether worn layered, on their own, or in a two-tone combination with our silver Lost Island Heart Necklace, these pendants are the ideal partner to a sophisticated neutral ensemble, man-style trousers and a classic crew.


Earrings are at once delicate and solid, sophisticated and understated, while still offering plenty of substance. Huggies in gleaming gold plate or highly polished sterling silver offer movement and interest in a stylish silhouette.                 Even our larger-profile hoops at 50mm diameter with the playful addition of a delicate swinging clover or heart can work back with a pendant necklace without the look becoming too much. In some cases, fashion week trends call for a more-is-more approach to accessorising. The pared-back suits and new-season tailoring present a kind of androgyny that is softened by the feminine charms (literally!) of our latest collection. 

 Head to our online boutique now to shop all 17 pieces of our stunning new Pre-Fall Collection, La Isla Perdida.



Posted in Styling Edit By The Najo Collective

Style Series with Wendy Online

Thursday, 20 September 2018 1:37:44 PM Australia/Sydney

Style Series III: 

An interview with Wendy Online

Introducing Wendy Nguyen AKA Wendy_Online. Wendy combines her love of beauty and luxury to fuel her inspiration and creativity. A talented makeup artist in her own right and a skilled photographer, Wendy helps us define style and how it plays a role in her world.


Jo- Wendy as you know this month Najo is investigating style, tell us about your own personal aesthetic and how that has evolved?

Wendy: My own personal aesthetic is quite simple mixed in with a few key trend pieces to keep it fresh and exciting. Now I don't like to go overboard unless it's for a particular look or theme but I’ve tried it all and had many different styles growing up, many mistakes. Then again haven’t we all? I gravitate to a low key casual style, that effortlessly chic look. Though my hair colour likes to evolve constantly as I love pastels

Jo – What does style mean to you?

Wendy: I see style as a creative outlet that allows me to express myself and how I'm feeling that day. When it comes to personal style it really communicates how you want to represent yourself to the world, little hints can almost be an ode to your personality. Style can never be defined it is meant to be an open-ended question, it is not wrong or right, it’s you and that can never be wrong.


Jo - Being a Beauty Influencer, congratulations on your nomination with Cosmo BTW. How does style affect the beauty world??

Wendy: I definitely think the worlds of beauty and fashion are moulding together, oftentimes I would plan my outfit based around my makeup look or vice versa. For example- a certain colour may be key for a trend I may use it sparingly in an eyeshadow or in a lipstick. For me, they are one like all trends you can take it or leave it. Just because it’s a trend I don’t necessarily think it’s a must again you cater that style/ look to fit into your world.

Jo – Who is your style icon and influences your own style (general sense)?

Wendy: Honestly, I wouldn't say I have one particular style icon from Audrey Hepburn to Rihanna. I like to gather inspiration from different things and people around me, whether it's my favourite musician, an artist or even my girlfriends. Pop culture is a big style reference for me.


Jo – What new beauty styles should we be looking at for 2019: 

Wendy: I've been loving fluoro pastel liner on the eyes which have been a strong beauty trend from the runways of SS19 in Paris and New York, I like to tone it down with a navy or indigo and glossy lips for a fresh summer look


Jo – What Najo pieces have you translated into your own style story?

Wendy: My fave pieces of the season are the Clover and Cross earrings from the Lost Island collection but I love the whole Pre Fall 18/19 collection. I can't decide which I like more so I wear a different one in each ear and layer all the necklaces. Shop Wendy's EDIT

Posted in Styling Edit By The Najo Collective

Style Series with Alison Morgan

Friday, 14 September 2018 9:56:42 AM Australia/Sydney

Style Series II: 

An interview with Alison Morgan 

Introducing the Style Series for September with Jo Tory. Throughout September we will be investigating the concept of style with women that inspire us. We start with Alison Morgan AKA Alison Relaucher on the evolution of style. Alison a successful business and marketing coach launching her own empire, inspiring and enabling women to achieve success. Alison shares with Jo her own evolution of style and how it plays a role in her world.


Jo  -  What does style (in all of its various elements, such as fashion, jewellery and interiors)  mean to you?

Alison: To me, style is an extension of yourself, which allows you to bring your personality to life. As a result, it naturally seems to attract like-minded people. I believe that personal style also projects what you believe & also reflects how you feel on the day. 

Jo - Has your style changed over the years?

Alison: My style has definitely changed over the years. As I’ve become more confident and grown into my ‘own’, I find that my style reflects this. The pieces I wear are more timeless rather than fashionable, I would describe my style as luxe minimalist with a hint of fashion. Less is more, with sprinkles of fashion to allow my look to be current yet easy to wear.


Jo - Who is your style icon and who influences your style?

Alison: Elle McPherson is definitely a style icon of mine. I love the way she dresses as it is so simple and timeless yet leaves a long-lasting impression. She is relaxed, natural and comfortable in her own skin and I think this really shines through in the way she dresses.

Jo -  What do your personal spaces, such as your office or home say about your style?

Alison: I have worked with an interior designer for my office and home. She really helped me to fine-tune my style and to bring the spaces to life. Like my fashion, the interior spaces are a blend of luxury and minimalism, though I have added some personal touches here and there to give it a more meaningful personality. The colours we have worked in include rose gold, bamboo along with green and blue accents. The colours and design breathe fresh air, are calming, yet also inspiring.


 Jo - We believe that style is an extension of one’s creative self. With this being said, what are you saying about your own style?

I choose not to wear something because it’s trending, rather what I feel comfortable in and suits me best. I find that styling myself this way projects an image which is most suited to me. It’s a reflection of who I am. I would say that my style says I’m confident and modern, yet relaxed.

Jo - How do you incorporate style into the business world?

I do this via my workspace, clothing, accessories and the way I communicate; whether this is through events, meetings, content marketing or social circles. The traditional corporate business world is far more conservative, so given I have moved away from this, I like to add some colour or pieces which reflect my flexible working environment. Some days its jeans, other days it’s a dress. It depends on what I have going on and also how I feel.


Jo- What Najo pieces have you translated into your own style story?

I seriously love anything rose gold, so these earrings make frequent appearances into my looks the Double Beat Earring. I also think a great hoop earring is a perfect way to add some sophistication to an otherwise simple outfit so these earrings are a go-to for me the MIrth Stud EarringA great silver drop earring is an item I always wear. These ones are just so elegant- The Mali Earring I love all of these pieces and each time I wear them I receive so many 

Jo - Who is your favourite clothing designer?

Karen Miller pieces always fit me perfectly. They last forever too. The fabric is always high quality and the styles really suit me. Every piece of her clothing I own always ends up in my wardrobe for 10 years plus!


Jo - Who is your favourite interior designer?

Michelle from Infinite Design did my home and office. I love her work and her team is brilliant to work with. Their style is very luxurious yet minimal which as you know suits me perfectly!

Jo - And to end your style profile - what is your favourite makeup brand, fragrance and candle brand?

I love Inika Organics for makeup, Ecoya for candles and One Seed for beautiful natural perfumes.

Thank you, Alison, for sharing a preview into your life and helping us define what style means from all viewpoints and perspectives. Shop the Alison EDIT here>



Alison Morgan is one of Australia’s leading Business Coaches, specialising in helping Health, Wellness, Beauty, Fashion and Lifestyle businesses grow their Business, Brand and Profile. With over 20 years experience in Marketing and over 6 years of Private Business Coaching clients with her company Relauncher, Alison knows how to create successful businesses. Alison is also the founder of Branding and Website Studio; Sticky Studio.





Posted in Styling Edit By The Najo Collective